I hear it all the time, why should we invest in branding? What's the ROI? Other than the fact that everyone knows Nike, Coke, Apple... and their brand is what drives a lot of their sales... Nielsen di
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge