In this episode of the Grow with Evergreen podcast, Aaron and Darren chat to Adam from the mattress brand Button and Sprung about their unique strategy of flat-out refusing to play the industry's typi
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge