Slope

You should have your marketing team do this one thing today. It will show you where to focus your efforts. Look at the data below for both B2B and B2C. It breaks down the average drop-off at each stag

Views
Views
Loading velocity curve…
Views / houraverage velocity since it published
Peak velocitythe hottest sustained views/hr it ever hit
vs. their normalpace relative to this creator's own baseline
Engagementlikes per view — real engagement is hard to fake
Agehow early Slope caught this surge