Digitas CEO Amy Lanzi on why creators are commanding such high rates for video ads: "You get to a point where you’re ceding so much control to the voice of the creator that that’s probably not going t
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge