A student problem turned into a massive $650 million exit. Back in 2012, the founders of Onfido noticed how slow and frustrating online identity checks were. Instead of ignoring the hassle, they built
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge