Decades ago, some brands thought they could get away with smoke and mirrors. But today? Customers are savvy, highly educated and they will always find the truth. GORUCK co-founder Emily McCarthy joins
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge