Yesterday at @MAD//Fest I sat down with three people who know how to build sh*t-hot audiences. Charlotte Tonry from @Marks and Spencer Fin Wallace from @Sidemen. Ruby Furby from @Panasonic UK. We got
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge