Digitas CEO Amy Lanzi on the middle class of creators: "Someone said to me that creators are daytime stars from soap operas... they keep you company, they keep you busy and then all of a sudden, one o
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge