The biggest mistake people make with Facebook Ads is thinking the advert’s job is to sell the product. It isn’t. The job of your advert is to sell the next step. First, it has to convince someone to s
Views
—
Views
—
Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge