Sheila Rondeau, CEO of MOGXP and author of The Art of Experiential Marketing, explains how Vitaminwater built customer demand through in-person engagement. Looking back at the brand’s rise, Rondeau sa
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge