How Grubhub went from first place to irrelevant Back in 2016, Grubhub dominated the American food delivery market. It was the clear leader in an industry that seemed poised for endless growth. In 2020
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge