Crumbl Cookies has exploded to over 800 locations and the brand is everywhere right now, but that is exactly what makes some investors nervous. Remember Pinkberry? At its peak it was the hottest thing
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge