The biggest issue in predicting the impact of your paid marketing is CPC inflation. The faster the CPC rises, the harder it will be to predict and scale your marketing. You need to focus on conversion
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge