Slope

A prospect downloaded a whitepaper from your site, so you immediately email them asking for a meeting. Huge mistake! They are just in the research phase. Pushing aggressively right after a download is

Views
Views
Loading velocity curve…
Views / houraverage velocity since it published
Peak velocitythe hottest sustained views/hr it ever hit
vs. their normalpace relative to this creator's own baseline
Engagementlikes per view — real engagement is hard to fake
Agehow early Slope caught this surge