Your brain has a built-in reward system, and social media knows exactly how to exploit it. Chase Hughes explains that when we see only the “smartest” people who agree with us and the “dumbest” people
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge