Paid search is one of the most predictable marketing channels. But to know its full potential, you have to keep in mind the inputs that affect the output. Here are some of the inputs that matter when
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge