We took a brand from £2.48 cost per purchase down to 86p. Here's why. This company was using regular talking head UGC, you know the type, someone tapping on nail polish in their bedroom. That content
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge