A PLG SaaS client came to us recently with a broken Google smart bidding strategy that put them $1,375 above target CPA. Here’s how we fixed it 👇🏻 Smart bidding can get very good at finding people w
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge