Jim Koch was 34, seven years into a good job at Boston Consulting Group, when he made the decision that launched Sam Adams. He was scared. But he made one realization that changed the math: "Things th
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge