Brand is simple to understand but hard to do. Think of the most aspirational outcome your ideal customer wants. Associate with closer and closer versions of that outcome. If you don’t stop, your brand
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge