Under 15 seconds looks great on the surface: highest median views of any bucket. But it has the lowest like rate by far (1.05%). People swipe through, the view counts, nobody cares. Empty calorie view
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge