A red card usually hurts fans. Domino’s found a way to turn it into free pizza. By tying $1 million worth of pizzas to a U.S. red card, the brand turned an unpredictable World Cup moment into instant
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge