1. Thinking at the Category Level People organize info by category FIRST, not brand. Before asking, "which restaurant?" They ask "what kind of food?" Great copy starts by defining or modifying your ca
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge