We were watching big trends in the world. Two things stood out. California was in a bad drought. And almonds need a lot of water to grow. Almost every bar we made had almonds in it. So we knew a probl
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge