Your phone's colors are engineered to keep you scrolling. Take them away and the whole thing falls apart. Switch to grayscale mode and Instagram gets boring fast. That's the point. iPhone: Settings >
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge