Deleting an app rarely kills the urge to open it. Nir Eyal, the bestselling author of Hooked, Indistractable and Beyond Belief and a former Stanford lecturer regarded as an expert on behaviour change,
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge