The most dangerous phrase in paid media: "That ad is working, do not touch it." Every ad has a fatigue curve. What works today will stop working eventually. The question is not if but when. The bran
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge