UGC is not a trend. It is the dominant creative format in ecommerce advertising. But most brands do UGC wrong. They send a product to a creator, get a generic "I love this product" video, and run it
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge