Someone searching "organic dog food for sensitive stomachs" on Google is infinitely more valuable than someone scrolling past your Instagram ad. The Google searcher has a problem, knows they need a s
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge