A DTC brand just sold for 5.5x EBITDA. A bigger competitor couldn't get an offer above 2x. Same category. Same channel. Completely different outcome. The difference was buried in one line of the dat
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge