If you’re running UGC in DTC... STUDY THE F*CK OUT THIS HOOK “Why do you think fake tan hands always look fake?” No demographic callout. No “women over 50 listen up” Just the problem STRAIGHT AWAY
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge