Lennar is now spending 13.3% per home sale on incentives. That’s roughly: $60,000 on a $450k house. Builders don’t burn $60k per transaction unless demand is falling much faster than people real
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge