Product strategy IS NOT brand strategy. Graza is a great example of this. They built their entire identity around a squeezable olive oil bottle, the complete opposite of the traditional expensive-lo
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge