Nir Eyal isn't anti-social media. The bestselling author of Indistractable and an expert on the psychology of attention argues that scrolling TikTok is fine, if you planned to do it. What is not fine
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge