The #1 SMS mistake: treating it like email. Email can be long, educational, brand-building. SMS cannot. SMS rules: -> Under 160 characters when possible (avoid multi-segment messages) -> One
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge