For years I trusted the ROAS number inside Meta ads manager. That belief almost cost me a brand. The platform reported a 2.4 ROAS on a launch. Looked healthy, so I scaled it hard and fast. The bank
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge