An insurance company just paid R$15 million (about $2.7M) to put its logo on every yellow card in Brazil's top league. It might be the smartest media buy in sports this year. Here's the math. Brazili
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge