Dunkin' caps each store at roughly 25 buckets. Multiply that out across its ~9,500 US locations at $12.99 each and the entire "nationwide" drop grosses about $3 million, rounding error for a chain tha
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge