I audited a $20M DTC brand's email program last year. They had 340k email subscribers and were proud of the "asset." The reality: -> 52% had not opened in 6+ months -> 31% had not opened in 12
Views
—
Views
—
Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge