The biggest mistake people are making is looking at home prices. Look at builder margins instead. Lennar: • Operating margin: 9.1% → 5.1% • Incentives: 12.9% of every sale Builders aren't defending
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge