Returns are eating your margin alive and you are pretending it is normal. In apparel, returns run 20-30% of revenue. In footwear, 25-40%. Most brands budget for it and move on. But the brands I have
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge