That "88% hook rate" in your dashboard? It's actually 31.1%. Most performance tools count autoplay starts, not actual 3-second views. So you're optimizing creative that looks great on paper but dies
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge