I will say something unpopular: free returns are not always the answer. Free returns increase return rates by 20-30%. For some brands, that math does not work. The middle ground that works: free exc
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge