Smart brands turn returns into a loyalty play. The old way: make returns difficult so fewer people return. This destroys trust and kills LTV. The new way: make returns easy, then use the interaction
Views
—
Views
—
Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge