Don’t pause your ads after 48 hours. A Facebook advertiser running a low-ticket offer was only getting one sale. So he paused the campaign after 48 hours. Just like I warned in Episode 1, this is a
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge