While you are charged for impressions, the system optimizes for your goal. For your Sales campaign, Meta tries to get you the most website purchases possible within that impression spend.
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge