Isabel Washington left McKinsey because she wanted to build something people could hold in their hands — and decided the ready-to-drink latte category hadn't kept up with what people actually order at
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge