This outdoor company had a message for flat-earthers: prove it. President and CEO of Columbia Sportswear Tim Boyle joins Problem Solvers breaks down the strategy behind the controversial ad and what
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Views
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge