I highly recommend Daniel J. Howard's book, The Psychology of Consumer and Social Influence: Theory and Research, which deeply explores the psychological mechanisms of consumer behavior... I suggest
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—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge