In 1996, an Ogilvy team created a retirement ad for TIAA-CREF that predicted a $16 burger, a $12,500 vacation and a $65,000 car in 30 years. It keeps going viral because those numbers are essentially
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge